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Impact of the Fiscal Cliff on Non-Profits

Impact of the Fiscal Cliff on Non-Profits

Though they waited until the 11th hour, Congress was able to pass the American Taxpayer Relief Act of 2012 (H.R. 8), avoiding the “Fiscal Cliff” for the time being. Since its passage on New Year’s Eve, non-profits and their donors have been trying to sort out the...

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Emotional Donors or Rational Donors?

Emotional Donors or Rational Donors?

As fundraisers, we want to be armed with as much information as possible to reach our donors effectively.  Determining whether to appeal to donors rationally or with an emotional appeal is a question that we have all struggled with. Depending on the mission of your...

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Donors: Finding Their ‘Giving Pocket’

Donors: Finding Their ‘Giving Pocket’

While many non-profits focus on major gifts and consistent monthly gifts, you may be missing the ‘giving pocket’ of some prospective, and even current, donors. Donors give to a cause because it has touched their life or stirred their heart in some way. While this type...

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