Emotional Donors or Rational Donors?

Emotional Donors or Rational Donors?

As fundraisers, we want to be armed with as much information as possible to reach our donors effectively.  Determining whether to appeal to donors rationally or with an emotional appeal is a question that we have all struggled with. Depending on the mission of your...
Donors: Finding Their ‘Giving Pocket’

Donors: Finding Their ‘Giving Pocket’

While many non-profits focus on major gifts and consistent monthly gifts, you may be missing the ‘giving pocket’ of some prospective, and even current, donors. Donors give to a cause because it has touched their life or stirred their heart in some way. While this type...
What Can We Learn From Sandy Disaster Relief Fundraising?

What Can We Learn From Sandy Disaster Relief Fundraising?

The world has gone “social” and fundraising has joined in.  During the hurricane Sandy disaster public officials used social media to communicate to residents. Following the storm, fundraising organizations and disaster relief agencies went social to raise funds to...
Fundraising: Money vs. Trends

Fundraising: Money vs. Trends

As we move into Fall many non-profit organizations will begin putting together their 2013 budget and fundraising plan. To maximize your budget and create the best plan possible, look beyond the numbers and take a look at giving trends. As board members and leaders of...
Social Enterprise Spinoffs

Social Enterprise Spinoffs

Businesses can be about more than earning a profit. For some modern ventures, success means using their business to make the world a better place. According to the Social Enterprise Alliance, social enterprises are businesses whose primary purpose is the common good....

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