One year ago this month, the financial landscape changed forever. While it may be years before we can tally the effect of the financial market meltdown one result was the increased demand for services and support from charities ranging from health-care and emergency housing to animal shelters and school supplies.
In addition with the changing zeitgeist of the marketplace, the extravagant receptions, sponsorship opportunities and other “boldface” initiatives seem to have given way to a more austere events and fund-raising initiatives. As one charity anonymously commented “The $10,000/plate dinner is now frowned upon, replaced by events bringing together supporters of all socio-economic classes including those providing non-monetary assistance which is just as important as the $10K donor”.
The following are a few “TIPS” to host a successful fundraiser in today’s challenging environment as told to us by Erin M. Donahue member of Off the Street Club’s Jr. Board, a charity based in Chicago which for more than 100 years has been a safe haven for kids in one of the toughest, most crime-ridden neighborhoods in Chicago:
“Location: –We chose a “hot” location. The Wit Hotel had just opened and their rooftop bar is a huge draw for young professionals. We were lucky enough to close off the rooftop for just our party for the cocktail reception that started off the night. It was a huge perk to be able to advertise The Wit on our promotional items.
Sponsorship: –We got corporate sponsorships. Certain companies pledged donations in order for us to list them as a “sponsor” of the event. In turn, we gave them tickets to the event and essentially free advertising.
Auction Items:–We had very attractive raffle and silent auction items. Items like the Colorado Vacation were a huge draw with our group. We were able to advertise the cool prizes people could win on our promotional pieces, and they also added an element of “interaction” to the event itself.
Because people like to win, I think they were very happy that the prizes they could “win” were top notch. And what’s more – they were able to actually get great deals on some of the higher end items (like the Rocky Mountain Home at Fox Valley) – compared to what they would pay if they had booked through a travel company. And – it feels good knowing that the money is going to charity. We were definitely very (happily) surprised when we rang up our final numbers!”