Earlier this year GuideStar published a great article for nonprofits to review before entering the social media world. To recap:

  • Realize that social media is not just a fad or something young kids play around with
  • Social media is a cost-effective means to promote and market your messages
  • Realize that not knowing is no excuse
  • Social media is incredibly viral, which is both good and bad for nonprofits
  • Social media is incredibly viral, which is both good and bad for nonprofits
  • Make sure you do your research
  • Pick your poison
  • Recognize the big “R” in ROI
  • Underscore the “social” in social media

The full article is available at
GuideStar – News – Articles – Tips for Entering Your Nonprofit into the Social Media Environment

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